Australian confectionery giant Allen’s has surprised fans with a major change to its popular lolly range.
The brand has given its range of party pleasers — including Snakes Alive, Party Mix and Killer Pythons — a makeover in an effort to reduce the plastic it uses in the process.
As part of the refresh, the new matte packaging features modernised designs of Allen’s much-loved characters.
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Australian confectionery giant Allen’s has given its new popular lolly range a makeover. Left: Old packaging; Right: New packaging. Credit: Allen’s
The change will reduce Allen’s use of plastic by 21 per cent across their range, cutting 58 tonnes of plastic being used each year — the equivalent to the weight of 4.6 million Snakes Alive lollies.
While the new look will feel a bit different, fans can rest assure the flavours from each bag of lollies will stay the same.
Nestlé head of marketing confectionery Melanie Chen said the iconic lollies have had a number of packaging changes over the decades — but this one is the “most important yet”.
As part of the refresh, the new matte packaging features modernised designs of Allen’s much-loved characters. Credit: Allen’s
“Allen’s lollies are here to bring smiles to Australians, and we want to keep doing that while reducing our impact on the environment, with a focus on reducing the amount of plastic we have in our packaging,” she said.
“While Allen’s lolly bags will look and feel different, we believe Aussies will welcome this move towards using less plastic so they can enjoy their Allen’s lollies even more.
“Allen’s iconic red packaging is well recognised in stores as well as at parties and celebrations at home. We’ve given our packs and beloved Allen’s characters a fun refresh as we’ve reduced our use of plastic.
“Our lollies remain unchanged as we know how important the familiarity and taste of Allen’s is to Australians.”
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