In an attempt to satisfy her post-pregnancy cravings, Sydney mum Jasmin Piho decided to replicate a recipe she found online.
Combining a mix of a dry spice rub and a savoury sauce, she poured the concoction over her favourite lollies.
“It was delicious. I just thought if I liked it surely everyone else would too,” Jasmin tells 7Life of the unusual idea – that would ultimately spark the beginning of a hugely successful business.
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On a whim, the 33-year-old had already set up a simple online store, aiming to sell a few “savoury” lollies while juggling full-time motherhood.
Up until that point, her venture hadn’t set the world on fire – but Jasmin’s post-pregnancy craving sparked a huge shift.
She posted a video showing her putting the magic sweet-savoury mix together – and woke the next morning to nearly $3000 in sales.
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In 2021, Jasmin had her hands full with her little girl Mere, then three, and newborn son Nemia.
But when Nemia was three months old, the mum found herself in a slump.
Between COVID-19 lockdowns and trying to juggle a newborn and a toddler, Jasmin tried to think of a worthwhile goal that she could achieve outside of motherhood.
Scrolling through social media one day, she stumbled across a woman filming herself pouring a brown sauce – and sprinkling seasoning – over a bowl of bright coloured candy.
“I couldn’t turn away,” Jasmin says, conceding she was mesmerised by the simple action, which combined sweet, salty and spicy elements.
“It was just a lady pouring lollies in a bowl – she had 80,000 followers and millions of views.”
Jasmin’s mix of lollies with chamoy and Tajin. Credit: Supplied
Jasmin began to research what type of lollies the woman was using, only to discover they were not available in Australia.
The treat was a common street sweet in Mexico – soft lollies drizzled in chamoy sauce and Tajin spice.
The sauce and spice are described as a unique blend of chilli, lime and salt.
And Jasmin claims the perfectly balanced flavour combination enhances every tastebud – sweet, salty, sour and tangy.
Overnight, the mum-of-two had hundreds of orders for her lollies. Credit: Supplied
The mum was drawn to the “flavour bomb” and ordered four bottles of the sauce and spice mix online.
She then opened an online shop, thinking she might sell a few containers of lollies to keep busy while at home with the kids.
And she started a TikTok of her own to advertise her small business, Swish ‘n’ Delish.
Jasmin awkwardly placed her iPhone on her kitchen bench and filmed herself mixing the perfect quantities of lollies, sauce and spice mix.
Uploading the video, she was excited to see how many people would be interested in the concoction.
Her big break
“Honestly, I thought it would go off,” Jasmin admits.
“But nothing. My TikTok had a few views and likes but nothing big.”
Despite feeling deflated, Jasmin continued to film her homemade lolly mix, and sold a few batches to friends and family.
Jasmin’s three-year-old daughter, Mere, with some of mum’s orders. Credit: Supplied
As the weeks passed, she started to think that maybe she was the only one who loved the unusual combination.
But one morning, she woke to her phone filled with notifications – overnight, she had made $2800 in sales.
“I couldn’t believe it – one of my videos had gone viral,” she explains.
“I was so busy I couldn’t even look at how many orders came through.”
Mere loves helping her mum post orders. Credit: Supplied
Calling on her cousins to help her keep up with the demand, the mum worked for days.
But the online requests never stopped coming.
After three months of trying to complete the backlog, Jasmin decided to cease new orders – just so she could ensure she had enough stock.
“After those three months, I looked at how much I spent with Australia Post – it was over $58,000,” she says.
Jasmin started her business when her son Nemia was just three months old. Credit: Supplied
Jasmin quickly ordered more supplies and began to expand into other original flavour combinations.
One was a large pickle, stuffed with candy and wrapped in a fruit roll-up – a flavour fusion which she claims has made her $10,000 in sales.
In her first financial year, the ‘mumtrepreneur’ made $300,000.
And this financial year, she knows the number is much bigger.
“I have to keep on top of what is trending,” Jasmin says, revealing she is always trying and importing new candy mixes.
Jasmin’s candy is so popular she often sells out days after releasing it. Credit: Supplied
With her surprise success, the mum of two still struggles to keep up with the demand for her candy and often sells out.
Now, she is constantly seeking the next trend and she can be found in her kitchen concocting different sweet treats.
She is still in disbelief that her food cravings have turned into a six-figure side hustle.
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