Fine-dining restaurant meal delivery service Providoor is relaunching after it suddenly collapsed earlier this year owing customers over $4 million in unredeemable gift cards.
Co-founded by celebrity chef Shane Delia, Providoor started during COVID lockdowns and offered customers the chance to enjoy meal kits from fine-dining restaurants at home.
The business went into liquidation in April when an investor suddenly pulled out, with $4.4 million owed to customers in Providoor gift vouchers.
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On Monday, the company announced that it was relaunching under a new ownership and with a new model.
Providoor will now offer both hot and frozen meal options created by some of Australia’s most well-known celebrity chefs, including Matt Preston, Manu Fidel and George Calombaris.
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Providoor will offer two delivery services: Providoor Local and Providoor Frozen.
The local delivery service option will see hot meals delivered to the customer’s door in under 30 minutes, while customers also have the option of purchasing scheduled frozen meals which will be delivered by a courier at a selected time.
“When Providoor first came into the culinary scene in Australia, it revolutionised access to top-level restaurant quality food, saving many restaurants from collapse during the COVID chaos,” the company said on social media.
“The new Providoor continues that incredible trajectory, with some of Australia’s favourite chefs and foodies creating incredible restaurant-quality and chef-curated dishes all set to be delivered to your home.”
Providoor Local will launch in October in Sydney, with four kitchens located in Strathfield, Five Docks, Neutral Bay and Moore Park.
The frozen delivery service will then be made available in greater Sydney, Melbourne and Brisbane from November 3.
Providoor has relaunched with both frozen and hot meal options. Credit: Providoor
Providoor Local meals will be delivered through the company’s own drivers or Uber Eats.
For frozen meals, Providoor has partnered with courier Home Delivery Services, with its delivery range to be expanded in the future.
“Our aspiration is to cover 95 per cent of Australian consumers by the end of 2024,” the company said.
Any customers with outstanding vouchers have been urged to email firstname.lastname@example.org.
“We will work through what we can as soon as we can,” the company said.
Earlier this year, Delia said Providoor was a “healthy business” and that the rug had been pulled out from under them.
“When you’ve had the rug pulled out from under you and the investor pulls out the money and says ‘well I don’t really care what happens to anyone else, I just want to get my money out’, what choice are we left with?,” he said to 3AW’s Neil Mitchell.
“It should not be in this position, Providoor should still be trading.”
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