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Iconic dessert company Sara Lee saved from administration through sale to Aussie couple Klark and Brooke Quinn
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Read Time:2 Minute, 21 Second

Iconic Australian dessert company Sara Lee has been bought out by an Australian couple who have experience swooping in to save local companies.

Sara Lee, known for its frozen cheesecakes, pies, puddings, and crumbles, entered voluntary administration in October last year.

WATCH THE VIDEO ABOVE: Iconic Aussie dessert brand Sara Lee saved by local family.

Watch the latest news and stream for free on 7plus >>

Vaughan Strawbridge, Kathryn Evans and Joseph Hansell from FTI Consulting were appointed as voluntary administrators on October 17.

The company has now been bought out by Klark and Brooke Quinn, with more than 200 jobs now secured thanks to the sale.

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“We are a small Aussie family that shared in the tradition of having Sara Lee Apple Pie and Vanilla Ice Cream every Sunday night at the dinner table and could not be more proud to put the Aussie made and owned stamp on the Sara Lee brand,” the Quinns said.

Griffith University Retail Expert Graeme Hughes said the public outpouring of support for Sara Lee definitely would have helped them in the buy-out.

“Both staff and the Australian public definitely rallied in buying those goods and sticking by the brand, so it definitely helped them,” Hughes said.

The Quinns were also involved in rescuing Darrell Lee from administration in 2012, so Hughes said they “definitely know what they’re doing”.

Iconic Australian dessert company Sara Lee has been bought out by an Australian couple who have experience swooping in to save local companies. Credit: Facebook

Sara Lee’s Australian operations were established in Lisarow, on the NSW Central Coast, in 1971 where production has continued for 50 years — but trading has now expanded beyond Australia to New Zealand, the Middle East and South-east Asia.

The founder, Charles Lubin, named his first bakery after his daughter Sara Lee in the 1930s, a name his prolific dessert company would adopt in the following decades, according to Bidfood.

It reports that Sara Lee developed freezing processes which led the industry in the 1950s, and began launching iconic advertising campaigns in The Australian Women’s Weekly throughout the early ‘70s.

By the ‘80s, the company was making 50,000 cheesecakes a day, and in 1992 it became the seventh largest company to supply goods to Australian supermarkets.

The best-selling Sticky Date Pudding was launched in 1997, and in 2013 the company was acquired by McCain Foods which in turn sold it to a NZ investment company.

Now, the company makes 200,000 cakes and pastries a day.

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